Introducing Hub: your UTMs measure what matters. Let Claude find what works.

Most attribution tools assume you will accept their channel groupings and their dashboards. Hub assumes neither. It takes the UTMs your team already writes, stores all nine canonical parameters as separate columns exactly as written, and credits each conversion to one channel, once. Then it lets you ask about it in plain language, because Claude queries Hub directly through MCP. We built it for marketers who need to know what works without building another report.

Making attribution repeatable

The part we spent the most time on is making answers repeatable. Attribution usually drifts: data gets reprocessed, models get tweaked, and last month's numbers quietly change. In Hub, an attribution is never rewritten once it is recorded, so the same question gets the same answer next quarter. Each conversion keeps up to 50 contributing sessions, each with its own UTMs. And that single credit is exactly what Gateway sends back to the ad platforms, where GA4 picks a winner but never tells Meta or Google Ads.

What is available today

Hub is available today, running on top of Radar. The initial release supports all nine UTM dimensions, conversion paths up to 50 contributing sessions, and natural-language queries through Claude via MCP, including lift tests built from test and control groups in utm_content. You can get started at oneviewhub.com.